PRIVACY POLICY – VEE VITAL LTD

1. INTRODUCTION
Vee Vital Ltd. (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data when you visit our website, interact with our content, download resources, or purchase services.

We are registered in England and Wales (Company No. 7590804) with our registered office at 124 City Road, London, EC1V 2NX. We are registered with the Information Commissioner’s Office (ICO) as a data controller.

This policy applies to data collected through our website, email communications, marketing funnels, and when you engage with our services. It should be read alongside our Website Terms of Use and any separate programme or service terms you agree to.

2. WHAT WE DO
Vee Vital provides nutritional therapy, health education, mineral analysis, and wellbeing programmes, including the provision of biochemical testing packages and personalised reports. We also provide educational content, lead magnets, and email-based resources to support health awareness and informed decision-making.

3. THE DATA WE COLLECT
We may collect and process the following categories of personal data:

Communication Data – information you provide when contacting us via forms, email, social media, or other communications.
Customer Data – details relating to purchases, enquiries, and services, including name, address, email, phone number, and transaction information.
User Data – data about how you use our website, downloads, and online services.
Technical Data – information such as IP address, browser type, time zone, device information, page views, and navigation behaviour collected through analytics tools.
Marketing Data – your preferences in receiving marketing communications and engagement with our emails or offers.

If you become a client, we may also collect health-related information relevant to providing nutritional therapy or analysing biochemical test results. This is treated as special category data and handled with enhanced safeguards.

4. HOW WE COLLECT YOUR DATA
We collect data when you:
• browse or interact with our website
• submit contact forms or questionnaires
• download free resources or lead magnets
• subscribe to emails or newsletters
• purchase testing packages or services
• communicate with us by email, phone, or social media

We may also receive data from third parties such as testing laboratories or payment processors where you have authorised this as part of our services.

5. LAWFUL BASES FOR PROCESSING
Under UK GDPR, we rely on the following lawful bases:

Contract – where processing is necessary to provide services or fulfil purchases.
Consent – where you opt in to marketing emails, downloads, or newsletters.
Legitimate Interests – to operate, improve, and secure our website, analyse usage, and grow our business responsibly.
Legal Obligation – to comply with regulatory, tax, or legal requirements.
Vital Interests – in rare cases where sharing data is necessary to protect your life or safety.

For health-related data, we rely on explicit consent and the provision of healthcare services.

6. HOW WE USE YOUR DATA
We use your data to:
• provide educational content, services, and testing packages
• respond to enquiries and provide customer support
• deliver downloads, resources, and email communications
• personalise content and improve website performance
• process transactions and maintain financial records
• meet legal, regulatory, and professional obligations
• analyse marketing effectiveness and website engagement

We do not sell your personal data to third parties.

7. MARKETING COMMUNICATIONS
If you download resources, sign up for emails, or enquire about our services, we may send you educational and marketing emails in line with your preferences. The lawful basis is consent or, where applicable, legitimate interests in promoting relevant services.

You can unsubscribe at any time using the link in our emails or by contacting support@veevital.com. Opting out of marketing does not affect service-related communications.

8. COOKIES AND TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to enhance user experience, analyse site performance, and support marketing activities. These may include essential cookies, analytics cookies, and advertising or remarketing cookies.

Where required by law, we obtain your consent before placing non-essential cookies. You can control cookie preferences through your browser settings or our cookie consent tool.

9. SHARING YOUR DATA
We may share your personal data with trusted third parties where necessary, including:
• IT and CRM system providers
• payment processors and secure checkout platforms
• laboratories and testing providers (where relevant to services)
• professional advisers such as accountants, insurers, and legal advisers
• marketing and analytics platforms that support our business operations

All third parties are required to process your data securely and only for specified purposes.

We may also disclose data where required by law, regulation, or to protect vital interests.

10. INTERNATIONAL DATA TRANSFERS
Some of our service providers or platforms may process data outside the UK or EEA. Where this occurs, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent data protection measures.

11. DATA SECURITY
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse, or disclosure. Access to personal data is restricted to authorised personnel and secure systems.

12. DATA RETENTION
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, and regulatory requirements. In many cases, basic financial and transactional data must be retained for up to seven years. Health-related records are retained in accordance with professional and legal guidance.

Where possible, data may be anonymised for research, training, or statistical purposes.

13. YOUR RIGHTS
Under data protection law, you have rights including:
• the right to access your personal data
• the right to request correction of inaccurate data
• the right to request deletion of your data
• the right to restrict or object to processing
• the right to data portability
• the right to withdraw consent at any time where processing is based on consent

To exercise these rights, contact support@veevital.com.

14. THIRD-PARTY LINKS
Our website may contain links to external websites or service providers. We are not responsible for the privacy practices or content of those third-party sites. You should review their privacy policies before submitting personal data.

15. CHILDREN’S DATA
Our website and services are not intended for individuals under the age of 18, and we do not knowingly collect data from children.

16. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The latest version will always be available on our website and will include the updated review date.

17. CONTACT AND COMPLAINTS
If you have any questions about this Privacy Policy or how we handle your data, please contact: support@veevital.com

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled unlawfully.